http://economictimes.indiatimes.com/...w/17858286.cms
Honda Motorcycle & Scooter Dec sales up 14 pc
NEW DELHI: Two-wheeler manufacturer Honda Motorcycle & Scooter India (HMSI) today reported 13.59 per cent growth in its total sales for December 2012 at 2,17,612 units.
The company's total sales stood at 1,91,584 units in the corresponding month of the previous year.
Motorcycle sales jumped 35.03 per cent to 1,06,297 units in December last year as against 78,721 units in December 2011, HMSI said in a statement.
The company, however, reported 1.37 per cent decrease in its scooter sales at 1,11,315 units from 1,12,863 units in December 2011, it said.
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http://japandailypress.com/honda-try...-india-0320827
Honda trying to take back No 1 motorcycle spot in India
Honda Motor Co is proving to be even more aggressive in taking back the No 1 spot in the motorcycle industry in India, the world’s second-largest motorcycle market. With a major sales drive, bringing over veteran sales executives and new fuel-efficient models, Honda aims to overtake the dominant local brand.
Honda entered into a joint venture with Indian business conglomerate Hero Group in 1984. Their combined sales made Honda the number one motorcycle brand in India during the late 90s, with a 60% share of the market. But when they ended their partnership over differences in corporate management policies in 2010, Honda lost 10% of the market share and fell to No. 4 in the market. This paved the way for the surge of New Delhi-based Hero MotoCorp to the No 1 spot, which they have until today.
Tatsuhiro Ohyama, Honda’s senior managing executive officer, says the company is aiming to get the largest market share by 2020. India‘s market is projected to reach 25 million units by 2020, from the 11 million units sold in 2010. Honda has sent its five best salesmen to India to strengthen its sales team. One of these executives, Takeshi Senda, says that a brand’s reputation here relies on word of mouth marketing and so he is constantly, literally on the road, looking for new markets in his area, central India which has a population of 300 million. The company is also looking to open more dealerships and will also open its third plant in India in May to be able to produce 4 million units per year.
And it seems these efforts are slowly bringing rewards to the company. From No 4, they are now within striking distance of the No 2 slot. Their new fuel-efficient model, the Dream Yuga, which went on sale in May 2012, topped market shares by 20 percent on a monthly basis, the first time this happened since the ending of the venture with Hero. The pressure is on though, since Hero MotoCorp is still going strong. Adding to the pressure? Motorcycle sales account for a large part of Honda’s overall earnings.
Honda Motorcycle & Scooter Dec sales up 14 pc
NEW DELHI: Two-wheeler manufacturer Honda Motorcycle & Scooter India (HMSI) today reported 13.59 per cent growth in its total sales for December 2012 at 2,17,612 units.
The company's total sales stood at 1,91,584 units in the corresponding month of the previous year.
Motorcycle sales jumped 35.03 per cent to 1,06,297 units in December last year as against 78,721 units in December 2011, HMSI said in a statement.
The company, however, reported 1.37 per cent decrease in its scooter sales at 1,11,315 units from 1,12,863 units in December 2011, it said.
===========================================
http://japandailypress.com/honda-try...-india-0320827
Honda trying to take back No 1 motorcycle spot in India
Honda Motor Co is proving to be even more aggressive in taking back the No 1 spot in the motorcycle industry in India, the world’s second-largest motorcycle market. With a major sales drive, bringing over veteran sales executives and new fuel-efficient models, Honda aims to overtake the dominant local brand.
Honda entered into a joint venture with Indian business conglomerate Hero Group in 1984. Their combined sales made Honda the number one motorcycle brand in India during the late 90s, with a 60% share of the market. But when they ended their partnership over differences in corporate management policies in 2010, Honda lost 10% of the market share and fell to No. 4 in the market. This paved the way for the surge of New Delhi-based Hero MotoCorp to the No 1 spot, which they have until today.
Tatsuhiro Ohyama, Honda’s senior managing executive officer, says the company is aiming to get the largest market share by 2020. India‘s market is projected to reach 25 million units by 2020, from the 11 million units sold in 2010. Honda has sent its five best salesmen to India to strengthen its sales team. One of these executives, Takeshi Senda, says that a brand’s reputation here relies on word of mouth marketing and so he is constantly, literally on the road, looking for new markets in his area, central India which has a population of 300 million. The company is also looking to open more dealerships and will also open its third plant in India in May to be able to produce 4 million units per year.
And it seems these efforts are slowly bringing rewards to the company. From No 4, they are now within striking distance of the No 2 slot. Their new fuel-efficient model, the Dream Yuga, which went on sale in May 2012, topped market shares by 20 percent on a monthly basis, the first time this happened since the ending of the venture with Hero. The pressure is on though, since Hero MotoCorp is still going strong. Adding to the pressure? Motorcycle sales account for a large part of Honda’s overall earnings.
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