Honda introduce Acura pe piata chineza

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  • Honda introduce Acura pe piata chineza

    Un pic cam tarzie miscarea, dar mai bine mai tarziu decat niciodata.

    Honda Introduces Acura brand in China
    Text courtesy Honda Motor Co., Ltd.

    Honda Motor Co., Ltd. today announced plans to introduce Acura brand automobiles in China. Honda Motor (China) Investment Co., Ltd. (HMCI), a wholly-owned Honda subsidiary in China, will import Acura products and market them through a dedicated Acura dealer network which HMCI will establish. Sales of the Acura brand in China is planned to begin in spring 2006 with the RL luxury sedan. The first year sales goal is set at 3,000 units. The Acura brand will differentiate itself in the luxury car market by offering high performance products that further highlight the underlying concept of all Honda products - the joy of driving.

    Honda created the Acura brand in 1986, to enter the luxury automobile market in North America, as a second sales channel to market luxury performance models. Since then, Acura has been established as a premium brand exclusive for North America including Canada and Mexico, and Acura products, developed based on the characteristics and customer tastes unique to the North American market, have been very popular with customers. In 2004, total annual sales of Acura products in North America reached a record of 220,000 units.

    The automobile market in China is growing rapidly and customer needs are becoming increasingly diversified, with demand for luxury cars increasing with the growth of a more affluent class. Honda will respond to the diverse needs of Chinese customers by offering premium class vehicles through the Acura brand - for the first time outside North America - in addition to the Honda brand vehicles offered through Honda joint venture companies in China. Honda is devoting its full resources to strengthen its operations in the Chinese market which is continuing its growth into one of the world's largest automobile markets.

    HMCI, which will be responsible for Acura sales in China, began operations in April 2004, as a wholly-owned Honda subsidiary to function as a regional headquarters that enables Honda to achieve the integrated operation of its motorcycle, automobile, and power product businesses through 14 local joint ventures and subsidiaries in China. Current responsibilities of HMCI include development of overall business strategies, external affairs, communications, and management of intellectual properties. With the introduction of Acura brand products, HMCI will expand its business domain by adding new functions including importing and sales of automobile products and service parts.

    http://www.japanesecarfans.com/news....id/2050725.003

  • #2
    A ajuns chinezoiu sa profite de Acura si europeanu nici macar sa nu stie ce-i aia. Mai lipseste brandul Lexus in F1 ceea ce e un zvon tot mai raspandit uín ultima vreme si o duce mai binisor si luxul japonez.
    HONDA. The finest from Japan. Since 1963.

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    • #3
      Ar fi prea scumpe Acura in Europa din cauza taxelor prohibitive. In schimb, pe piata chineza au inceput sa se vanda la greu masini luxoase. Grupul Porsche a profitat de asta destul de bine pana acum. A venit si timpul luxului japonez, care cred ca o sa dea putin peste cap strategiile companiilor europene.

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      • #4
        Acura TL Becomes First U.S. Model Exported To China By Japanese Luxury Nameplate

        Number one Acura seller goes on-sale in September

        Acura took a major step forward in its global plans with the export of the first U.S.-made Acura vehicle to China, the company announced today.

        Scheduled to go on-sale beginning in September at newly constructed Acura dealerships in key metropolitan areas of China, the first shipment of TL performance luxury sedans was off-loaded at the port of Shanghai earlier this week. Designed, developed and assembled in the United States, the sporty TL is the number one selling Acura model in the U.S., and will be sold alongside the top-of-the-line RL luxury sedan.

        "We are excited about Acura's expansion to China this year and look forward to launching the brand in Japan in 2008," said John Mendel, senior vice president automobile operations. "China is one of the fastest growing markets in the world and we are confident that Acura will be at the forefront of China's luxury automobile market."

        Sales of three thousand Acura vehicles are projected during the first twelve months of operation.

        The Acura TL is assembled exclusively in the United States in Marysville, Ohio and is also exported to Canada and Mexico.

        About Acura in the United States:

        Acura celebrated its 20th anniversary in the United States on March 27, 2006 and offers a full line of technologically advanced luxury performance vehicles through a nationwide network of more than 260 dealers throughout the United States. The 2007 Acura lineup features five distinctive models, the RL luxury sedan, the TL performance luxury sedan, the TSX sports sedan, the turbo-charged RDX luxury sport utility vehicle and the award-winning MDX luxury SUV.

        http://www.worldcarfans.com/news.cfm...orted-to-china

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